No, the headline is not simply toÂ make Laura feel more at home. This is the German term for citizen journalism, which is being pushed by the country's biggest-selling newspaper in an intriguing way.
Bild is selling branded video cameras at the equivalent of around just Â£60 - thanks to a deal with value supermarket chain Lidl - which it wants its readers to use to capture stills and video footage of news events and upload them to its web site. (See hereÂ and the Guardian follow-up here).
A good thing? The answer has to be yes. It certainly shouldn't be seen as a threat to the profession. As we've seen, the video camera is simplyÂ one tool that the trained journalist can use to help tell a story. Without the training, it's just a cheap video camera.Â It might help put a story in context if someone happens to be in the right place and the right time, but it's not going to turn the 82 million German citizens into bona fideÂ reporters.
Mind you, perhaps we'll ask the questionÂ again when the first Bild-branded video camera is prized from the dead hands of a citizen journalist who got too close to the fire they were trying to capture.